The furniture "trade-in" bidding started the company worried about the operation

The old-fashioned furniture trade-in policy has finally made substantial progress. The bidding project for the old-for-new furniture in Beijing has started bidding recently. The bidding includes furniture sales enterprises, renewable resource recycling enterprises and waste pollution-free treatment enterprises.

Yesterday, the reporter of the "First Financial Daily" saw on the website of the Beijing Municipal Finance Bureau that the "Tender Notice for the Beijing Furniture Replacement Pilot Project" showed that the "Beijing Furniture Replacement Pilot Project" will be open for public bidding from September 19, and will determine no. More than 6 furniture sales companies, no more than 5 renewable resource recycling companies and 1 waste pollution-free treatment enterprise.

Growth expectation

In March of this year, relevant persons from the Ministry of Commerce and the Beijing Municipal Commission of Commerce stated in public that Beijing is currently exploring the policy of “renovation of furniture and old-fashioned” and will be promoted to the whole country.

Wang Ke, president of the Guangdong Furniture Association, analyzed this reporter's analysis. The key to the successful implementation of the "old-for-new" furniture is how to make the people get more benefits and how to effectively recycle the recycled furniture. If this can be solved At the two levels, large-scale growth is possible.

Huatai Securities (9.03, 0.00, 0.00%) research report shows that if the furniture trade-in policy is implemented nationwide, according to the experience of home appliance trade-in, it can boost the terminal consumption by about 15%, and estimate it by extra 10%. About one year can drive furniture consumption of 560 billion yuan.

Some people familiar with the situation expect that the policy will be implemented as early as the end of October, and the subsidy ratio will be between 5% and 10% of the new products. Although this has not been officially confirmed, many consumers are worried that by using “old-for-new”, manufacturers will quietly raise prices.

Previously, many home furnishing companies have been trying to promote the "trade-in" campaign in different forms. For example, if there is a home store in Beijing, it will be subsidized according to 5% of the amount of new furniture purchased by consumers. The old furniture will be recycled by the store without any additional fees; there will also be subsidies for the sale of 500 yuan to several thousand yuan in the home store. Consumers can purchase new furniture with subsidy coupons and can directly offset cash and so on. Some of the above companies disclosed that they have already tendered for this project.

However, Wang Ke believes that the previous "old-for-new" unilateral subsidy by the company is of little practical significance. "It is not so much a trade-in, it is a discount, which is equivalent to the discount of ordinary shopping malls. This brings consumers The benefits are not big."

Recycling puzzle

An industry insider said that this is the government's bidding for recycling enterprises and processing enterprises. The process of consumers replacing furniture with old ones may be that the merchants take away the old furniture at the same time of delivery and subsidize according to a certain percentage of the price of new furniture. . The old furniture will be remanufactured or dismantled and incinerated by a professional recycling company and processing company.

Wu Yuqi, Marketing Manager of Shanghai Jisheng Weibang, told the reporter that the “old-for-new” policy is a kind of promotion, especially for the middle and low-end products, but there are some problems.

For example, what is the recycling of the certificate, which is very different from the home appliance industry. Wu Yuqi told reporters that Jisheng Weibang had also done the old-for-new activities, but the recovered things have almost no value. "Help consumers deal with some garbage." In addition, there are also great operational difficulties in subsidizing prices. There are a lot of companies in the furniture industry, not as concentrated as the home appliance industry, how to set the subsidy price, and what kind of standards, there are big problems in these aspects.

Wang Ke also said that if you want to promote the "trade-in" policy on a large scale, you must first solve the problem of where the recycled furniture is placed, and how big the warehouse should be placed. Because the pile is piled up in the warehouse, the problem is very serious, and if the recycled thing becomes wasteful. For the treasure, how can the old thing that is changed back have the possibility of a secondary effect, how can it be better reused.

“There is no one to dare to touch the furniture in the past. The key issue lies in the recycling. The furniture recycling completely deviates from the inherent waste recycling system. The recycling value is too low, and the space occupied is too large, and a waste recycling station tops. More than 10 to 20 square meters." Wang Ke believes that the home appliance just uses the existing waste recycling system and maintenance system, through recycling for maintenance and secondary sales, can produce a good secondary effect.

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